To give fresh idea to weekly page like ‘PURTI’ and make necessary editorial change.

To have an important position in central core committee for new concept and its implementation.

For efficient circulation: Periodical review of the circulation for Surat city and surrounding rural area.

For weak circulation centre, workout the appropriate strategies with co-ordination of agent and concern people.

To give strong efforts for circulation increment by making appropriate policy at time to time with co-ordination of management.

To make attractive and different scheme for Agent.

To give special attention to weak centre and give them better package.

To develop small no. of retail counter for local market.

To give editorial weighting to cast- community and offer better circulation schems.

To take concrete stapes for upgrading the readership by systematic planning of Marketing Circulation Strategies.

For obligatory Advertisement through special advertising agency for ‘SANDESH’.

It is the bitter fact that Diamond, Textile, Building Construction Industry has big name but very small advertisement revenue in local news paper.

For increment in the obligatory Add. revenue by formatting a complimentary special supplementary. By the experience it is noted that about 75 lakh revenue can be generate from these type of two supplementary per year.

The special rate structure design for such type of supplementary.

Cooperative Society, Cooperative Bank and at time of the election the advertisement in the form of the paid matter can be collected by concern people or directly.

For public involvement: the opportunity to influence the Society by celebrating the festival like NAVRATRI Mohotshav, PATANG Mohotshav with local NGO.

For wide coverage of the classified business, make attractive scheme with time frame and review it time to time.

Door to door survey for marketing and review according to area, locality and then design systematic plan according that.